10 Mayıs 2013 Cuma

Why is Facebook losing millions of users?



The world's largest social network, Facebook, increasingly diverse and increasing number of users continues to lose against competitors. The internet looking for new and different social media platforms and mobile users, Facebook is terminating their commitment. Facebook, to explain the preparation of the data for the first quarter of 2013, investors are waiting for the occurrence of the company's revenues increased by 36 percent.Brought the correct strategy followed by advertising revenue associated with mobile devices, in spite of these expectations, Facebook in many European countries, especially the United States and the United Kingdom are now not able to increase the number of users specified. SocialBakers'ın analysis firm, according to the number of users of Facebook in the United States decreased by 4 percent last month, and six million people had to leave the social network. While the rate of 4.5 per cent in the UK, 1.4 million users, Facebook accounts closed. In both countries, the number of members in the remaining 6 months 9 million was lost in the month.

Possible Factors:


College Graduates: Originally, Facebook was actually limited to college students.  You needed an active college email address to become a member. College age students also now make up a vast majority of the active users on Facebook. So why would they delete their accounts? Graduation! Each year, Facebook experiences a loss of users due to the fact that students who are graduating college are on the job hunt, and don't want potential employers seeing pictures of them doing keg stands on the internet.

Privacy and Bullying Concerns: There is a growing number of parents that are concerned with their children being on the internet and having pictures and tons of information about them out there for anyone to see. The trend has been parents refusing to let their children even be part of Facebook until they are of legal age. Bullying online has also become a growing concern for children and parents alike. Access to a child's interests and every move is perfect ammunition for bullies to hound and badger fellow classmates online.

Law of Diminishing Returns: Facebook has reached every nook and cranny of the world, especially the United States.  Over half of the U.S. population has a Facebook account currently, meaning the room for growth has started to hit it's sealing meaning Facebook has had to focus on expanding overseas to other markets.

Spam: We all have experienced this in some way or another on Facebook. We don't want to see our friends high scores on Farmville or Mafia Wars 30 times in an hour. Facebook has started to implement privacy and publishing restrictions customizable by individual users as to what is posted on their wall or Status Feed to help reduce this, but it's inevitable to continue.

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